A proposed e-commerce website
catered for Direct Purchase Insurance (DPI) online.
Using friendly colours, rounded type and supporting visuals to subtly introduce first-time insurance buyers to DPI (Direct Purchase Insurance).
INSURANCE FEATURE PAGE
Users can easily begin searching desired insurance plans with
on every insurance page.
PLANS RESULTS PAGE
INTUITIVE RESULTS PAGE
The results page is intuitive and informative to aid users with the decision process.
EXTENSIVE POP UP PAGES
Extensive information are nested in pop ups to allow users to stay within the results page.
The registration process was carefully planned to ensure its intuitive and fuss-free, such as including a postal code address generator embedded in the form.
Upon successful purchase, a confirmation email including the purchased plan will be sent directly to the user within 24 hours.
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